Enter your brand, product and offer and get 12 ready-to-shoot Meta (Facebook & Instagram feed) ad hooks for plus-size fashion — each with the spoken line for the first line of primary text and the first 3 seconds of video, on-screen text and a shot idea, plus primary text that fits 125 characters. Re-roll for fresh angles. Free and private.
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Meta Ad hook generator
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims.
Problem → Solution
Primary text: If jeans that fit your hips but gape at the waist keeps happening to you, watch this. Free size exchanges 👉 Shop now 116/125
Headline: The pair of curve-fit jeans that just… 38/40
Shot: Split screen: the problem on the left, the pair of curve-fit jeans on the right.
Bold Claim
Primary text: I'm calling it: this is the pair of curve-fit jeans of the year. Free size exchanges 👉 Shop now 95/125
Headline: The pair of curve-fit jeans everyone's… 39/40
Shot: Open on a tight close-up of the pair of curve-fit jeans, then a confident wide shot.
POV
Primary text: POV: you're curvy women, sizes 14–28 and this pair of curve-fit jeans actually gets you. Free size exchanges 👉 Shop now 119/125
Headline: Your new go-to pair of curve-fit jeans 38/40
Shot: Friends reacting — "wait, where is that from?!"
Social Proof
Primary text: Rated 4.8★ by 2,000+ customers — here's why. It hugs your hips without gaping at the waist. Free size exchanges 👉 Shop now 122/125
Headline: See why customers love it 25/40
Shot: Fast montage of real customer reviews and UGC clips.
Us vs Them
Primary text: Your usual pair of curve-fit jeans vs YourBrand: let's compare. Free size exchanges 👉 Shop now 94/125
Headline: Built better than the rest 26/40
Shot: Side-by-side test with labels: stretch, wash or wear test.
Curiosity Gap
Primary text: I wish I knew this before buying another pair of curve-fit jeans. Free size exchanges 👉 Shop now 96/125
Headline: You'll want to see this 23/40
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Price Anchor
Primary text: This looks like a designer pair of curve-fit jeans. It's $69. Free size exchanges 👉 Shop now 92/125
Headline: Luxury for less 15/40
Shot: Show the premium details up close, then pop the price on screen.
Unboxing / Haul
Primary text: Unboxing my YourBrand order — is it worth it? It hugs your hips without gaping at the waist. Free size exchanges 👉 Shop now 123/125
Headline: Unbox your new favourite 24/40
Shot: Open the parcel, show the packaging, then a mirror fit check.
Before / After
Primary text: Same person, same day — just a different pair of curve-fit jeans. Free size exchanges 👉 Shop now 96/125
Headline: From basic to brilliant 23/40
Shot: Hard-cut transition on a clap or snap from the old look to the pair of curve-fit jeans.
Offer & Urgency
Primary text: Restocked: the pair of curve-fit jeans you missed last time. Free size exchanges 👉 Shop now 91/125
Headline: Free size exchanges 19/40
Shot: Countdown graphic over a fast product montage.
Listicle
Primary text: The only pair of curve-fit jeans you need this season — here's why. Free size exchanges 👉 Shop now 98/125
Headline: One pair of curve-fit jeans, endless… 37/40
Shot: Flat-lay first, then a try-on for each number.
Question
Primary text: Why does nobody make a pair of curve-fit jeans that hugs your hips without gaping at the waist? Shop now 👉 106/125
Headline: Made for curvy women, sizes 14–28 33/40
Shot: Ask the question to camera, then show the pair of curve-fit jeans from every angle.
schoolWhy the first line of primary text and the first 3 seconds of video decide your ad
On Meta (Facebook & Instagram feed), viewers decide whether to keep watching in the first line of primary text and the first 3 seconds of video. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Primary text is cut after about 125 characters — front-load the hook.
Headlines over about 40 characters get truncated on mobile.
Test 3–5 hooks per ad set and let Advantage+ find the winner.
The hook frameworks
Problem → Solution — e.g. “If jeans that fit your hips but gape at the waist keeps happening to you, watch this.”
Bold Claim — e.g. “I'm calling it: this is the pair of curve-fit jeans of the year.”
POV — e.g. “POV: you're curvy women, sizes 14–28 and this pair of curve-fit jeans actually gets you.”
Social Proof — e.g. “Rated 4.8★ by 2,000+ customers — here's why.”
Us vs Them — e.g. “Your usual pair of curve-fit jeans vs YourBrand: let's compare.”
Curiosity Gap — e.g. “I wish I knew this before buying another pair of curve-fit jeans.”
Price Anchor — e.g. “This looks like a designer pair of curve-fit jeans. It's $69.”
Unboxing / Haul — e.g. “Unboxing my YourBrand order — is it worth it?”
Before / After — e.g. “Same person, same day — just a different pair of curve-fit jeans.”
Offer & Urgency — e.g. “Restocked: the pair of curve-fit jeans you missed last time.”
Listicle — e.g. “The only pair of curve-fit jeans you need this season — here's why.”
Question — e.g. “Why does nobody make a pair of curve-fit jeans that hugs your hips without gaping at the waist?”
Stay compliant
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
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Platform limits used by the generator
Platform
Hook window
Text limit
Aspect ratio
TikTok
the first 1–2 seconds
Ad text 100
9:16
Meta (Facebook & Instagram feed)
the first line of primary text and the first 3 seconds of video
Primary text 125 · Headline 40
4:5
Instagram Reels
the first 2 seconds
Caption 125
9:16
YouTube Shorts
the first 2 seconds
Headline 40
9:16
help
Frequently asked questions
What is an ad hook?expand_more
The opening line, visual or text of an ad that stops the scroll — usually the first 1–3 seconds of a video or the first line of primary text.
How long should a Meta hook be?expand_more
Say it in the first line of primary text and the first 3 seconds of video — roughly 5 to 12 words — and repeat it as on-screen text for viewers watching without sound.
How many hooks should I test?expand_more
Test 3–5 hooks with the same body footage. Swapping only the first seconds isolates what makes people stop scrolling.
What works best for plus-size fashion ads?expand_more
Show the product on a real person within 3 seconds, lead with the pain point (“jeans that fit your hips but gape at the waist”) or the benefit (“it hugs your hips without gaping at the waist”), and back it with genuine reviews.
Is the ad hook generator free?expand_more
Yes — free, unlimited and private. Hooks are generated in your browser.