Enter your brand, product and offer and get 12 ready-to-shoot TikTok ad hooks for plus-size fashion — each with the spoken line for the first 1–2 seconds, on-screen text and a shot idea, plus ad text that fits 100 characters. Re-roll for fresh angles. Free and private.
Hook: Tired of jeans that fit your hips but gape at the waist? This pair of curve-fit jeans fixes it.
On-screen: The fix for jeans that fit your hips but gape at the waist
Shot: Show the frustration for 2 seconds, then hard-cut to the pair of curve-fit jeans in use.
Ad text: Tired of jeans that fit your hips but gape at the waist? This pair of curve-fit jeans fixes it. 95/100
Hook: YourBrand just made every other pair of curve-fit jeans look outdated.
On-screen: Best pair of curve-fit jeans? You decide.
Shot: Open on a tight close-up of the pair of curve-fit jeans, then a confident wide shot.
Ad text: YourBrand just made every other pair of curve-fit jeans look outdated. Shop now 👉 81/100
Hook: POV: you finally found a pair of curve-fit jeans that hugs your hips without gaping at the waist.
On-screen: POV: the compliments won't stop
Shot: First-person angle: unboxing and wearing the pair of curve-fit jeans.
Ad text: POV: you finally found a pair of curve-fit jeans that hugs your hips without gaping at the waist. 97/100
Hook: Rated 4.8★ by 2,000+ customers — here's why.
On-screen: Rated 4.8★ by 2,000+ customers
Shot: Screen-record scrolling real 5-star reviews, then cut to the product.
Ad text: Rated 4.8★ by 2,000+ customers — here's why. Free size exchanges 👉 Shop now 75/100
Hook: Cheap pair of curve-fit jeans vs this one — after 30 washes.
On-screen: Cheap vs worth it
Shot: Side-by-side test with labels: stretch, wash or wear test.
Ad text: Cheap pair of curve-fit jeans vs this one — after 30 washes. Free size exchanges 👉 Shop now 91/100
Hook: Wait for the last look — it's my favourite.
On-screen: The thing nobody tells you
Shot: Tease the final look, then rewind to the start.
Ad text: Wait for the last look — it's my favourite. Free size exchanges 👉 Shop now 74/100
Hook: This looks like a designer pair of curve-fit jeans. It's $69.
On-screen: Only $69 🤯
Shot: Reveal the price tag with a beat drop.
Ad text: This looks like a designer pair of curve-fit jeans. It's $69. Free size exchanges 👉 Shop now 92/100
Hook: Let's see if this pair of curve-fit jeans is as good as the ads say.
On-screen: Unboxing 📦
Shot: Top-down unboxing with crisp packaging sounds, then a try-on.
Ad text: Let's see if this pair of curve-fit jeans is as good as the ads say. Free size exchanges 👉 Shop now 99/100
Hook: Watch this outfit go from basic to wow.
On-screen: The glow-up
Shot: Hard-cut transition on a clap or snap from the old look to the pair of curve-fit jeans.
Ad text: Watch this outfit go from basic to wow. Free size exchanges 👉 Shop now 70/100
Hook: New drop: the pair of curve-fit jeans in fresh colours.
On-screen: New drop 🔥
Shot: Quick-cut the full colour range on a clothing rail.
Ad text: New drop: the pair of curve-fit jeans in fresh colours. Free size exchanges 👉 Shop now 86/100
Hook: The only pair of curve-fit jeans you need this season — here's why.
On-screen: 3 ways to style it
Shot: Numbered quick cuts — one look per beat.
Ad text: The only pair of curve-fit jeans you need this season — here's why. Free size exchanges 👉 Shop now 98/100
Hook: Is this the best pair of curve-fit jeans for curvy women, sizes 14–28?
On-screen: Yes or no? 👇
Shot: Ask the question to camera, then show the pair of curve-fit jeans from every angle.
Ad text: Is this the best pair of curve-fit jeans for curvy women, sizes 14–28? Shop now 👉 81/100
On TikTok, viewers decide whether to keep watching in the first 1–2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
