Enter your brand, product and offer and get 12 ready-to-shoot Meta (Facebook & Instagram feed) ad hooks for kids' clothing — each with the spoken line for the first line of primary text and the first 3 seconds of video, on-screen text and a shot idea, plus primary text that fits 125 characters. Re-roll for fresh angles. Free and private.
Primary text: Tired of kids' clothes that are ruined in weeks? This organic cotton pyjama set fixes it. Buy 3 sets, save 25% 👉 Shop now 121/125
Headline: The organic cotton pyjama set that… 35/40
Shot: Split screen: the problem on the left, the organic cotton pyjama set on the right.
Primary text: I'm calling it: this is the organic cotton pyjama set of the year. Buy 3 sets, save 25% 👉 Shop now 98/125
Headline: Meet your new favourite organic cotton… 39/40
Shot: Open on a tight close-up of the organic cotton pyjama set, then a confident wide shot.
Primary text: POV: you're parents of toddlers and this organic cotton pyjama set actually gets you. Buy 3 sets, save 25% 👉 Shop now 117/125
Headline: Your new go-to organic cotton pyjama set 40/40
Shot: First-person angle: unboxing and wearing the organic cotton pyjama set.
Primary text: The organic cotton pyjama set my followers keep asking about. Buy 3 sets, save 25% 👉 Shop now 93/125
Headline: See why customers love it 25/40
Shot: Fast montage of real customer reviews and UGC clips.
Primary text: Cheap organic cotton pyjama set vs this one — after 30 washes. Buy 3 sets, save 25% 👉 Shop now 94/125
Headline: Built better than the rest 26/40
Shot: Hold both up to the camera, then reveal the difference in close-up.
Primary text: I wish I knew this before buying another organic cotton pyjama set. Buy 3 sets, save 25% 👉 Shop now 99/125
Headline: You'll want to see this 23/40
Shot: Tease the final look, then rewind to the start.
Primary text: Stop overpaying for a organic cotton pyjama set — this one is $29. Buy 3 sets, save 25% 👉 Shop now 98/125
Headline: Luxury for less 15/40
Shot: Show the premium details up close, then pop the price on screen.
Primary text: My YourBrand haul just arrived 📦 It is gentle on sensitive skin and survives endless washes. Buy 3 sets, save 25% 👉 Shop now 124/125
Headline: Packed with care, made to last 30/40
Shot: Open the parcel, show the packaging, then a mirror fit check.
Primary text: Watch this outfit go from basic to wow. Buy 3 sets, save 25% 👉 Shop now 71/125
Headline: The upgrade you deserve 23/40
Shot: Hard-cut transition on a clap or snap from the old look to the organic cotton pyjama set.
Primary text: New drop: the organic cotton pyjama set in fresh colours. Buy 3 sets, save 25% 👉 Shop now 89/125
Headline: Buy 3 sets, save 25% 20/40
Shot: Countdown graphic over a fast product montage.
Primary text: 3 reasons parents of toddlers love this organic cotton pyjama set. Buy 3 sets, save 25% 👉 Shop now 98/125
Headline: Style it your way 17/40
Shot: Flat-lay first, then a try-on for each number.
Primary text: Is this the best organic cotton pyjama set for parents of toddlers? Buy 3 sets, save 25% 👉 Shop now 99/125
Headline: Made for parents of toddlers 28/40
Shot: Poll-style sticker with two outfit options.
On Meta (Facebook & Instagram feed), viewers decide whether to keep watching in the first line of primary text and the first 3 seconds of video. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
