Enter your brand, product and offer and get 12 ready-to-shoot Meta (Facebook & Instagram feed) ad hooks for sneakers — each with the spoken line for the first line of primary text and the first 3 seconds of video, on-screen text and a shot idea, plus primary text that fits 125 characters. Re-roll for fresh angles. Free and private.
Primary text: Tired of stylish shoes that hurt after an hour? This everyday sneaker fixes it. Free returns for 60 days 👉 Shop now 115/125
Headline: The everyday sneaker that just works 36/40
Shot: Show the frustration for 2 seconds, then hard-cut to the everyday sneaker in use.
Primary text: I'm calling it: this is the everyday sneaker of the year. Free returns for 60 days 👉 Shop now 93/125
Headline: The everyday sneaker everyone's… 32/40
Shot: Creator looks straight into the lens and holds up the everyday sneaker.
Primary text: POV: you're people on their feet all day and this everyday sneaker actually gets you. Free returns for 60 days 👉 Shop now 121/125
Headline: Join the YourBrand crew 23/40
Shot: Friends reacting — "wait, where is that from?!"
Primary text: The everyday sneaker my followers keep asking about. It feels like walking on clouds. Free returns for 60 days 👉 Shop now 121/125
Headline: See why customers love it 25/40
Shot: Fast montage of real customer reviews and UGC clips.
Primary text: Other brands: stylish shoes that hurt after an hour. YourBrand: it feels like walking on clouds. Shop now 👉 107/125
Headline: See the difference 18/40
Shot: Side-by-side test with labels: stretch, wash or wear test.
Primary text: Wait for the last look — it's my favourite. It feels like walking on clouds. Free returns for 60 days 👉 Shop now 112/125
Headline: You'll want to see this 23/40
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Primary text: This looks like a designer everyday sneaker. It's $89. It feels like walking on clouds. Free returns for 60 days 👉 Shop now 123/125
Headline: The premium look for $89 24/40
Shot: Reveal the price tag with a beat drop.
Primary text: My YourBrand haul just arrived 📦 It feels like walking on clouds. Free returns for 60 days 👉 Shop now 101/125
Headline: Unbox your new favourite 24/40
Shot: Open the parcel, show the packaging, then a mirror fit check.
Primary text: Watch this outfit go from basic to wow. It feels like walking on clouds. Free returns for 60 days 👉 Shop now 108/125
Headline: The upgrade you deserve 23/40
Shot: Hard-cut transition on a clap or snap from the old look to the everyday sneaker.
Primary text: Restocked: the everyday sneaker you missed last time. It feels like walking on clouds. Free returns for 60 days 👉 Shop now 122/125
Headline: New drop — shop now 19/40
Shot: Countdown graphic over a fast product montage.
Primary text: The only everyday sneaker you need this season — here's why. Free returns for 60 days 👉 Shop now 96/125
Headline: Style it your way 17/40
Shot: Numbered quick cuts — one look per beat.
Primary text: Would you wear this everyday sneaker? Be honest. It feels like walking on clouds. Free returns for 60 days 👉 Shop now 117/125
Headline: The answer is yes. 18/40
Shot: Poll-style sticker with two outfit options.
On Meta (Facebook & Instagram feed), viewers decide whether to keep watching in the first line of primary text and the first 3 seconds of video. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
