Enter your brand, product and offer and get 12 ready-to-shoot Meta (Facebook & Instagram feed) ad hooks for jewellery — each with the spoken line for the first line of primary text and the first 3 seconds of video, on-screen text and a shot idea, plus primary text that fits 125 characters. Re-roll for fresh angles. Free and private.
Primary text: Tired of jewellery that turns your skin green? This pair of gold-plated huggie earrings fixes it. Shop now 👉 108/125
Headline: Say goodbye to jewellery that turns… 36/40
Shot: Show the frustration for 2 seconds, then hard-cut to the pair of gold-plated huggie earrings in use.
Primary text: YourBrand just made every other pair of gold-plated huggie earrings look outdated. Shop now 👉 93/125
Headline: Meet your new favourite pair of… 32/40
Shot: Creator looks straight into the lens and holds up the pair of gold-plated huggie earrings.
Primary text: POV: you finally found a pair of gold-plated huggie earrings that is waterproof and won't tarnish. Shop now 👉 109/125
Headline: Your new go-to pair of gold-plated… 35/40
Shot: First-person angle: unboxing and wearing the pair of gold-plated huggie earrings.
Primary text: Why is everyone buying this pair of gold-plated huggie earrings? Let me show you. A free gift box with every order 👉 Shop now 125/125
Headline: Rated 4.8★ by 2,500+ customers 30/40
Shot: Fast montage of real customer reviews and UGC clips.
Primary text: Cheap pair of gold-plated huggie earrings vs this one — after 30 washes. A free gift box with every order 👉 Shop now 116/125
Headline: See the difference 18/40
Shot: Side-by-side test with labels: stretch, wash or wear test.
Primary text: Wait for the last look — it's my favourite. It is waterproof and won't tarnish. A free gift box with every order 👉 Shop now 123/125
Headline: You'll want to see this 23/40
Shot: Tease the final look, then rewind to the start.
Primary text: Luxury look, $35 price tag. It is waterproof and won't tarnish. A free gift box with every order 👉 Shop now 107/125
Headline: The premium look for $35 24/40
Shot: Show the premium details up close, then pop the price on screen.
Primary text: Let's see if this pair of gold-plated huggie earrings is as good as the ads say. A free gift box with every order 👉 Shop now 124/125
Headline: Unbox your new favourite 24/40
Shot: Top-down unboxing with crisp packaging sounds, then a try-on.
Primary text: Same person, same day — just a different pair of gold-plated huggie earrings. A free gift box with every order 👉 Shop now 121/125
Headline: From basic to brilliant 23/40
Shot: Cover the lens with your hand, then reveal the new look.
Primary text: A free gift box with every order — ends soon. It is waterproof and won't tarnish. A free gift box with every order 👉 Shop now 125/125
Headline: New drop — shop now 19/40
Shot: Quick-cut the full colour range on a clothing rail.
Primary text: 3 ways to style one pair of gold-plated huggie earrings. A free gift box with every order 👉 Shop now 100/125
Headline: One pair of gold-plated huggie… 31/40
Shot: Flat-lay first, then a try-on for each number.
Primary text: Is this the best pair of gold-plated huggie earrings for minimalist jewellery lovers? Shop now 👉 96/125
Headline: The answer is yes. 18/40
Shot: Poll-style sticker with two outfit options.
On Meta (Facebook & Instagram feed), viewers decide whether to keep watching in the first line of primary text and the first 3 seconds of video. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
