Enter your brand, product and offer and get 12 ready-to-shoot Meta (Facebook & Instagram feed) ad hooks for activewear — each with the spoken line for the first line of primary text and the first 3 seconds of video, on-screen text and a shot idea, plus primary text that fits 125 characters. Re-roll for fresh angles. Free and private.
Primary text: I stopped dealing with leggings that go see-through when you squat the day I found this pair of high-waisted leggings. 118/125
Headline: Say goodbye to leggings that go… 32/40
Shot: Split screen: the problem on the left, the pair of high-waisted leggings on the right.
Primary text: This is the most comfortable pair of high-waisted leggings you'll ever own. Buy 2, get 1 free 👉 Shop now 104/125
Headline: Meet your new favourite pair of… 32/40
Shot: Open on a tight close-up of the pair of high-waisted leggings, then a confident wide shot.
Primary text: POV: you finally found a pair of high-waisted leggings that stays squat-proof and never rolls down. Shop now 👉 110/125
Headline: Join the YourBrand crew 23/40
Shot: First-person angle: unboxing and wearing the pair of high-waisted leggings.
Primary text: Why is everyone buying this pair of high-waisted leggings? Let me show you. Buy 2, get 1 free 👉 Shop now 104/125
Headline: See why customers love it 25/40
Shot: Screen-record scrolling real 5-star reviews, then cut to the product.
Primary text: Your usual pair of high-waisted leggings vs YourBrand: let's compare. Buy 2, get 1 free 👉 Shop now 98/125
Headline: Built better than the rest 26/40
Shot: Side-by-side test with labels: stretch, wash or wear test.
Primary text: Wait for the last look — it's my favourite. It stays squat-proof and never rolls down. Buy 2, get 1 free 👉 Shop now 115/125
Headline: The pair of high-waisted leggings secret 40/40
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Primary text: Luxury look, $39 price tag. It stays squat-proof and never rolls down. Buy 2, get 1 free 👉 Shop now 99/125
Headline: Luxury for less 15/40
Shot: Reveal the price tag with a beat drop.
Primary text: My YourBrand haul just arrived 📦 It stays squat-proof and never rolls down. Buy 2, get 1 free 👉 Shop now 104/125
Headline: Unbox your new favourite 24/40
Shot: Open the parcel, show the packaging, then a mirror fit check.
Primary text: Before YourBrand vs after YourBrand. It stays squat-proof and never rolls down. Buy 2, get 1 free 👉 Shop now 108/125
Headline: The upgrade you deserve 23/40
Shot: Hard-cut transition on a clap or snap from the old look to the pair of high-waisted leggings.
Primary text: Restocked: the pair of high-waisted leggings you missed last time. Buy 2, get 1 free 👉 Shop now 95/125
Headline: Buy 2, get 1 free 17/40
Shot: Countdown graphic over a fast product montage.
Primary text: 3 ways to style one pair of high-waisted leggings. It stays squat-proof and never rolls down. Buy 2, get 1 free 👉 Shop now 122/125
Headline: One pair of high-waisted leggings,… 35/40
Shot: Flat-lay first, then a try-on for each number.
Primary text: Is this the best pair of high-waisted leggings for women who lift and run? Buy 2, get 1 free 👉 Shop now 103/125
Headline: Made for women who lift and run 31/40
Shot: Poll-style sticker with two outfit options.
On Meta (Facebook & Instagram feed), viewers decide whether to keep watching in the first line of primary text and the first 3 seconds of video. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
