Enter your brand, product and offer and get 12 ready-to-shoot Meta (Facebook & Instagram feed) ad hooks for men's fashion — each with the spoken line for the first line of primary text and the first 3 seconds of video, on-screen text and a shot idea, plus primary text that fits 125 characters. Re-roll for fresh angles. Free and private.
Primary text: Tired of trousers that pinch when you sit down? This pair of stretch chinos fixes it. 15% off your first order 👉 Shop now 121/125
Headline: The pair of stretch chinos that just… 37/40
Shot: Split screen: the problem on the left, the pair of stretch chinos on the right.
Primary text: I'm calling it: this is the pair of stretch chinos of the year. 15% off your first order 👉 Shop now 99/125
Headline: Meet your new favourite pair of… 32/40
Shot: Open on a tight close-up of the pair of stretch chinos, then a confident wide shot.
Primary text: POV: you're guys who hate shopping and this pair of stretch chinos actually gets you. 15% off your first order 👉 Shop now 121/125
Headline: Your new go-to pair of stretch chinos 37/40
Shot: First-person angle: unboxing and wearing the pair of stretch chinos.
Primary text: Rated 4.7★ by 3,000+ customers — here's why. 15% off your first order 👉 Shop now 80/125
Headline: See why customers love it 25/40
Shot: Screen-record scrolling real 5-star reviews, then cut to the product.
Primary text: Cheap pair of stretch chinos vs this one — after 30 washes. 15% off your first order 👉 Shop now 95/125
Headline: Built better than the rest 26/40
Shot: Side-by-side test with labels: stretch, wash or wear test.
Primary text: Nobody talks about this pair of stretch chinos trick. 15% off your first order 👉 Shop now 89/125
Headline: The pair of stretch chinos secret 33/40
Shot: Tease the final look, then rewind to the start.
Primary text: This looks like a designer pair of stretch chinos. It's $55. 15% off your first order 👉 Shop now 96/125
Headline: Luxury for less 15/40
Shot: Reveal the price tag with a beat drop.
Primary text: Let's see if this pair of stretch chinos is as good as the ads say. 15% off your first order 👉 Shop now 103/125
Headline: Packed with care, made to last 30/40
Shot: Open the parcel, show the packaging, then a mirror fit check.
Primary text: Before YourBrand vs after YourBrand. It fits like tailoring and moves like joggers. 15% off your first order 👉 Shop now 119/125
Headline: The upgrade you deserve 23/40
Shot: Hard-cut transition on a clap or snap from the old look to the pair of stretch chinos.
Primary text: Restocked: the pair of stretch chinos you missed last time. 15% off your first order 👉 Shop now 95/125
Headline: 15% off your first order 24/40
Shot: Quick-cut the full colour range on a clothing rail.
Primary text: 3 reasons guys who hate shopping love this pair of stretch chinos. 15% off your first order 👉 Shop now 102/125
Headline: One pair of stretch chinos, endless… 36/40
Shot: Flat-lay first, then a try-on for each number.
Primary text: Would you wear this pair of stretch chinos? Be honest. 15% off your first order 👉 Shop now 90/125
Headline: Made for guys who hate shopping 31/40
Shot: Poll-style sticker with two outfit options.
On Meta (Facebook & Instagram feed), viewers decide whether to keep watching in the first line of primary text and the first 3 seconds of video. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
