Enter your brand, product and offer and get 12 ready-to-shoot Instagram Reels ad hooks for plus-size fashion — each with the spoken line for the first 2 seconds, on-screen text and a shot idea, plus caption that fits 125 characters. Re-roll for fresh angles. Free and private.
Hook: Tired of jeans that fit your hips but gape at the waist? This pair of curve-fit jeans fixes it.
On-screen: The fix for jeans that fit your hips but gape at the waist
Shot: Show the frustration for 2 seconds, then hard-cut to the pair of curve-fit jeans in use.
Caption: Tired of jeans that fit your hips but gape at the waist? This pair of curve-fit jeans fixes it. Shop now 👉 106/125
Hook: I'm calling it: this is the pair of curve-fit jeans of the year.
On-screen: Best pair of curve-fit jeans? You decide.
Shot: Open on a tight close-up of the pair of curve-fit jeans, then a confident wide shot.
Caption: I'm calling it: this is the pair of curve-fit jeans of the year. Free size exchanges 👉 Shop now 95/125
Hook: POV: you're curvy women, sizes 14–28 and this pair of curve-fit jeans actually gets you.
On-screen: POV: the compliments won't stop
Shot: Friends reacting — "wait, where is that from?!"
Caption: POV: you're curvy women, sizes 14–28 and this pair of curve-fit jeans actually gets you. Free size exchanges 👉 Shop now 119/125
Hook: Rated 4.8★ by 2,000+ customers — here's why.
On-screen: Customer favourite ⭐
Shot: Fast montage of real customer reviews and UGC clips.
Caption: Rated 4.8★ by 2,000+ customers — here's why. It hugs your hips without gaping at the waist. Free size exchanges 👉 Shop now 122/125
Hook: Cheap pair of curve-fit jeans vs this one — after 30 washes.
On-screen: Cheap vs worth it
Shot: Hold both up to the camera, then reveal the difference in close-up.
Caption: Cheap pair of curve-fit jeans vs this one — after 30 washes. Free size exchanges 👉 Shop now 91/125
Hook: Wait for the last look — it's my favourite.
On-screen: Wait for it…
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Caption: Wait for the last look — it's my favourite. It hugs your hips without gaping at the waist. Free size exchanges 👉 Shop now 121/125
Hook: Stop overpaying for a pair of curve-fit jeans — this one is $69.
On-screen: Looks expensive. Isn't.
Shot: Reveal the price tag with a beat drop.
Caption: Stop overpaying for a pair of curve-fit jeans — this one is $69. Free size exchanges 👉 Shop now 95/125
Hook: My YourBrand haul just arrived 📦
On-screen: Honest first impressions
Shot: Top-down unboxing with crisp packaging sounds, then a try-on.
Caption: My YourBrand haul just arrived 📦 It hugs your hips without gaping at the waist. Free size exchanges 👉 Shop now 110/125
Hook: Same person, same day — just a different pair of curve-fit jeans.
On-screen: The glow-up
Shot: Cover the lens with your hand, then reveal the new look.
Caption: Same person, same day — just a different pair of curve-fit jeans. Free size exchanges 👉 Shop now 96/125
Hook: Restocked: the pair of curve-fit jeans you missed last time.
On-screen: Free size exchanges
Shot: Countdown graphic over a fast product montage.
Caption: Restocked: the pair of curve-fit jeans you missed last time. Free size exchanges 👉 Shop now 91/125
Hook: 3 reasons curvy women, sizes 14–28 love this pair of curve-fit jeans.
On-screen: 3 ways to style it
Shot: Flat-lay first, then a try-on for each number.
Caption: 3 reasons curvy women, sizes 14–28 love this pair of curve-fit jeans. Free size exchanges 👉 Shop now 100/125
Hook: Why does nobody make a pair of curve-fit jeans that hugs your hips without gaping at the waist?
On-screen: Would you wear it?
Shot: Ask the question to camera, then show the pair of curve-fit jeans from every angle.
Caption: Why does nobody make a pair of curve-fit jeans that hugs your hips without gaping at the waist? Shop now 👉 106/125
On Instagram Reels, viewers decide whether to keep watching in the first 2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
