Enter your brand, product and offer and get 12 ready-to-shoot TikTok ad hooks for jewellery — each with the spoken line for the first 1–2 seconds, on-screen text and a shot idea, plus ad text that fits 100 characters. Re-roll for fresh angles. Free and private.
Hook: If jewellery that turns your skin green keeps happening to you, watch this.
On-screen: No more jewellery that turns your skin green 🙌
Shot: Split screen: the problem on the left, the pair of gold-plated huggie earrings on the right.
Ad text: If jewellery that turns your skin green keeps happening to you, watch this. Shop now 👉 86/100
Hook: This is the most comfortable pair of gold-plated huggie earrings you'll ever own.
On-screen: Bold claim. Watch.
Shot: Creator looks straight into the lens and holds up the pair of gold-plated huggie earrings.
Ad text: This is the most comfortable pair of gold-plated huggie earrings you'll ever own. Shop now 👉 92/100
Hook: POV: you're minimalist jewellery lovers and this pair of gold-plated huggie earrings actually gets you.
On-screen: POV: it actually is waterproof and won't tarnish
Shot: Friends reacting — "wait, where is that from?!"
Ad text: POV: you're minimalist jewellery lovers and this pair of gold-plated huggie earrings actually gets… 99/100
Hook: Rated 4.8★ by 2,500+ customers — here's why.
On-screen: Rated 4.8★ by 2,500+ customers
Shot: Screen-record scrolling real 5-star reviews, then cut to the product.
Ad text: Rated 4.8★ by 2,500+ customers — here's why. A free gift box with every order 👉 Shop now 88/100
Hook: Cheap pair of gold-plated huggie earrings vs this one — after 30 washes.
On-screen: Cheap vs worth it
Shot: Hold both up to the camera, then reveal the difference in close-up.
Ad text: Cheap pair of gold-plated huggie earrings vs this one — after 30 washes. Shop now 👉 83/100
Hook: Nobody talks about this pair of gold-plated huggie earrings trick.
On-screen: Wait for it…
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Ad text: Nobody talks about this pair of gold-plated huggie earrings trick. Shop now 👉 77/100
Hook: This looks like a designer pair of gold-plated huggie earrings. It's $35.
On-screen: Only $35 🤯
Shot: Show the premium details up close, then pop the price on screen.
Ad text: This looks like a designer pair of gold-plated huggie earrings. It's $35. Shop now 👉 84/100
Hook: Unboxing my YourBrand order — is it worth it?
On-screen: Honest first impressions
Shot: Open the parcel, show the packaging, then a mirror fit check.
Ad text: Unboxing my YourBrand order — is it worth it? A free gift box with every order 👉 Shop now 89/100
Hook: Watch this outfit go from basic to wow.
On-screen: The glow-up
Shot: Cover the lens with your hand, then reveal the new look.
Ad text: Watch this outfit go from basic to wow. A free gift box with every order 👉 Shop now 83/100
Hook: Restocked: the pair of gold-plated huggie earrings you missed last time.
On-screen: A free gift box with every order
Shot: Quick-cut the full colour range on a clothing rail.
Ad text: Restocked: the pair of gold-plated huggie earrings you missed last time. Shop now 👉 83/100
Hook: The only pair of gold-plated huggie earrings you need this season — here's why.
On-screen: Save this for later 📌
Shot: Flat-lay first, then a try-on for each number.
Ad text: The only pair of gold-plated huggie earrings you need this season — here's why. Shop now 👉 90/100
Hook: Why does nobody make a pair of gold-plated huggie earrings that is waterproof and won't tarnish?
On-screen: Yes or no? 👇
Shot: Poll-style sticker with two outfit options.
Ad text: Why does nobody make a pair of gold-plated huggie earrings that is waterproof and won't tarnish? 96/100
On TikTok, viewers decide whether to keep watching in the first 1–2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
