Enter your brand, product and offer and get 12 ready-to-shoot Meta (Facebook & Instagram feed) ad hooks for handbags — each with the spoken line for the first line of primary text and the first 3 seconds of video, on-screen text and a shot idea, plus primary text that fits 125 characters. Re-roll for fresh angles. Free and private.
Primary text: If cute bags that can't fit anything keeps happening to you, watch this. Free monogramming this week 👉 Shop now 111/125
Headline: Say goodbye to cute bags that can't… 36/40
Shot: Show the frustration for 2 seconds, then hard-cut to the vegan leather tote in use.
Primary text: This is the most comfortable vegan leather tote you'll ever own. Free monogramming this week 👉 Shop now 103/125
Headline: Meet your new favourite vegan leather… 38/40
Shot: Creator looks straight into the lens and holds up the vegan leather tote.
Primary text: POV: you finally found a vegan leather tote that fits a 15-inch laptop and still looks chic. Shop now 👉 103/125
Headline: Your new go-to vegan leather tote 33/40
Shot: First-person angle: unboxing and wearing the vegan leather tote.
Primary text: Rated 4.8★ by 1,800+ customers — here's why. Free monogramming this week 👉 Shop now 83/125
Headline: Rated 4.8★ by 1,800+ customers 30/40
Shot: Screen-record scrolling real 5-star reviews, then cut to the product.
Primary text: Cheap vegan leather tote vs this one — after 30 washes. Free monogramming this week 👉 Shop now 94/125
Headline: Built better than the rest 26/40
Shot: Side-by-side test with labels: stretch, wash or wear test.
Primary text: Nobody talks about this vegan leather tote trick. Free monogramming this week 👉 Shop now 88/125
Headline: The vegan leather tote secret 29/40
Shot: Tease the final look, then rewind to the start.
Primary text: Luxury look, $79 price tag. It fits a 15-inch laptop and still looks chic. Free monogramming this week 👉 Shop now 113/125
Headline: The premium look for $79 24/40
Shot: Show the premium details up close, then pop the price on screen.
Primary text: Let's see if this vegan leather tote is as good as the ads say. Free monogramming this week 👉 Shop now 102/125
Headline: Packed with care, made to last 30/40
Shot: Open the parcel, show the packaging, then a mirror fit check.
Primary text: Before YourBrand vs after YourBrand. It fits a 15-inch laptop and still looks chic. Free monogramming this week 👉 Shop now 122/125
Headline: The upgrade you deserve 23/40
Shot: Hard-cut transition on a clap or snap from the old look to the vegan leather tote.
Primary text: New drop: the vegan leather tote in fresh colours. Free monogramming this week 👉 Shop now 89/125
Headline: Free monogramming this week 27/40
Shot: Countdown graphic over a fast product montage.
Primary text: The only vegan leather tote you need this season — here's why. Free monogramming this week 👉 Shop now 101/125
Headline: Style it your way 17/40
Shot: Flat-lay first, then a try-on for each number.
Primary text: Is this the best vegan leather tote for commuters and students? Free monogramming this week 👉 Shop now 102/125
Headline: Made for commuters and students 31/40
Shot: Ask the question to camera, then show the vegan leather tote from every angle.
On Meta (Facebook & Instagram feed), viewers decide whether to keep watching in the first line of primary text and the first 3 seconds of video. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
