Enter your brand, product and offer and get 12 ready-to-shoot Instagram Reels ad hooks for jewellery — each with the spoken line for the first 2 seconds, on-screen text and a shot idea, plus caption that fits 125 characters. Re-roll for fresh angles. Free and private.
Hook: Tired of jewellery that turns your skin green? This pair of gold-plated huggie earrings fixes it.
On-screen: No more jewellery that turns your skin green 🙌
Shot: Split screen: the problem on the left, the pair of gold-plated huggie earrings on the right.
Caption: Tired of jewellery that turns your skin green? This pair of gold-plated huggie earrings fixes it. Shop now 👉 108/125
Hook: I'm calling it: this is the pair of gold-plated huggie earrings of the year.
On-screen: Best pair of gold-plated huggie earrings? You decide.
Shot: Creator looks straight into the lens and holds up the pair of gold-plated huggie earrings.
Caption: I'm calling it: this is the pair of gold-plated huggie earrings of the year. A free gift box with every order 👉 Shop now 120/125
Hook: POV: you finally found a pair of gold-plated huggie earrings that is waterproof and won't tarnish.
On-screen: POV: it actually is waterproof and won't tarnish
Shot: Friends reacting — "wait, where is that from?!"
Caption: POV: you finally found a pair of gold-plated huggie earrings that is waterproof and won't tarnish. Shop now 👉 109/125
Hook: Rated 4.8★ by 2,500+ customers — here's why.
On-screen: Rated 4.8★ by 2,500+ customers
Shot: Fast montage of real customer reviews and UGC clips.
Caption: Rated 4.8★ by 2,500+ customers — here's why. It is waterproof and won't tarnish. A free gift box with every order 👉 Shop now 124/125
Hook: Other brands: jewellery that turns your skin green. YourBrand: it is waterproof and won't tarnish.
On-screen: Them vs us 👀
Shot: Hold both up to the camera, then reveal the difference in close-up.
Caption: Other brands: jewellery that turns your skin green. YourBrand: it is waterproof and won't tarnish. Shop now 👉 109/125
Hook: Wait for the last look — it's my favourite.
On-screen: Wait for it…
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Caption: Wait for the last look — it's my favourite. It is waterproof and won't tarnish. A free gift box with every order 👉 Shop now 123/125
Hook: Luxury look, $35 price tag.
On-screen: Only $35 🤯
Shot: Show the premium details up close, then pop the price on screen.
Caption: Luxury look, $35 price tag. It is waterproof and won't tarnish. A free gift box with every order 👉 Shop now 107/125
Hook: My YourBrand haul just arrived 📦
On-screen: Honest first impressions
Shot: Top-down unboxing with crisp packaging sounds, then a try-on.
Caption: My YourBrand haul just arrived 📦 It is waterproof and won't tarnish. A free gift box with every order 👉 Shop now 112/125
Hook: Before YourBrand vs after YourBrand.
On-screen: Before ➡️ After
Shot: Hard-cut transition on a clap or snap from the old look to the pair of gold-plated huggie earrings.
Caption: Before YourBrand vs after YourBrand. It is waterproof and won't tarnish. A free gift box with every order 👉 Shop now 116/125
Hook: A free gift box with every order — ends soon.
On-screen: New drop 🔥
Shot: Quick-cut the full colour range on a clothing rail.
Caption: A free gift box with every order — ends soon. It is waterproof and won't tarnish. A free gift box with every order 👉 Shop now 125/125
Hook: 3 reasons minimalist jewellery lovers love this pair of gold-plated huggie earrings.
On-screen: Save this for later 📌
Shot: Numbered quick cuts — one look per beat.
Caption: 3 reasons minimalist jewellery lovers love this pair of gold-plated huggie earrings. Shop now 👉 95/125
Hook: Why does nobody make a pair of gold-plated huggie earrings that is waterproof and won't tarnish?
On-screen: Would you wear it?
Shot: Poll-style sticker with two outfit options.
Caption: Why does nobody make a pair of gold-plated huggie earrings that is waterproof and won't tarnish? Shop now 👉 107/125
On Instagram Reels, viewers decide whether to keep watching in the first 2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
