Enter your brand, product and offer and get 12 ready-to-shoot Instagram Reels ad hooks for activewear — each with the spoken line for the first 2 seconds, on-screen text and a shot idea, plus caption that fits 125 characters. Re-roll for fresh angles. Free and private.
Hook: Tired of leggings that go see-through when you squat? This pair of high-waisted leggings fixes it.
On-screen: The fix for leggings that go see-through when you squat
Shot: Show the frustration for 2 seconds, then hard-cut to the pair of high-waisted leggings in use.
Caption: Tired of leggings that go see-through when you squat? This pair of high-waisted leggings fixes it. Shop now 👉 109/125
Hook: YourBrand just made every other pair of high-waisted leggings look outdated.
On-screen: Best pair of high-waisted leggings? You decide.
Shot: Open on a tight close-up of the pair of high-waisted leggings, then a confident wide shot.
Caption: YourBrand just made every other pair of high-waisted leggings look outdated. Buy 2, get 1 free 👉 Shop now 105/125
Hook: POV: your friends keep asking where your pair of high-waisted leggings is from.
On-screen: POV: the compliments won't stop
Shot: First-person angle: unboxing and wearing the pair of high-waisted leggings.
Caption: POV: your friends keep asking where your pair of high-waisted leggings is from. Buy 2, get 1 free 👉 Shop now 108/125
Hook: The pair of high-waisted leggings my followers keep asking about.
On-screen: Rated 4.8★ by 1,500+ athletes
Shot: Fast montage of real customer reviews and UGC clips.
Caption: The pair of high-waisted leggings my followers keep asking about. Buy 2, get 1 free 👉 Shop now 94/125
Hook: Your usual pair of high-waisted leggings vs YourBrand: let's compare.
On-screen: Them vs us 👀
Shot: Hold both up to the camera, then reveal the difference in close-up.
Caption: Your usual pair of high-waisted leggings vs YourBrand: let's compare. Buy 2, get 1 free 👉 Shop now 98/125
Hook: I wish I knew this before buying another pair of high-waisted leggings.
On-screen: The thing nobody tells you
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Caption: I wish I knew this before buying another pair of high-waisted leggings. Buy 2, get 1 free 👉 Shop now 100/125
Hook: Luxury look, $39 price tag.
On-screen: Looks expensive. Isn't.
Shot: Show the premium details up close, then pop the price on screen.
Caption: Luxury look, $39 price tag. It stays squat-proof and never rolls down. Buy 2, get 1 free 👉 Shop now 99/125
Hook: Let's see if this pair of high-waisted leggings is as good as the ads say.
On-screen: Honest first impressions
Shot: Top-down unboxing with crisp packaging sounds, then a try-on.
Caption: Let's see if this pair of high-waisted leggings is as good as the ads say. Buy 2, get 1 free 👉 Shop now 103/125
Hook: Watch this outfit go from basic to wow.
On-screen: The glow-up
Shot: Cover the lens with your hand, then reveal the new look.
Caption: Watch this outfit go from basic to wow. It stays squat-proof and never rolls down. Buy 2, get 1 free 👉 Shop now 111/125
Hook: Restocked: the pair of high-waisted leggings you missed last time.
On-screen: Buy 2, get 1 free
Shot: Quick-cut the full colour range on a clothing rail.
Caption: Restocked: the pair of high-waisted leggings you missed last time. Buy 2, get 1 free 👉 Shop now 95/125
Hook: 3 ways to style one pair of high-waisted leggings.
On-screen: 3 ways to style it
Shot: Flat-lay first, then a try-on for each number.
Caption: 3 ways to style one pair of high-waisted leggings. It stays squat-proof and never rolls down. Buy 2, get 1 free 👉 Shop now 122/125
Hook: Would you wear this pair of high-waisted leggings? Be honest.
On-screen: Would you wear it?
Shot: Ask the question to camera, then show the pair of high-waisted leggings from every angle.
Caption: Would you wear this pair of high-waisted leggings? Be honest. Buy 2, get 1 free 👉 Shop now 90/125
On Instagram Reels, viewers decide whether to keep watching in the first 2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
