Enter your brand, product and offer and get 12 ready-to-shoot TikTok ad hooks for activewear — each with the spoken line for the first 1–2 seconds, on-screen text and a shot idea, plus ad text that fits 100 characters. Re-roll for fresh angles. Free and private.
Hook: If leggings that go see-through when you squat keeps happening to you, watch this.
On-screen: No more leggings that go see-through when you squat 🙌
Shot: Show the frustration for 2 seconds, then hard-cut to the pair of high-waisted leggings in use.
Ad text: If leggings that go see-through when you squat keeps happening to you, watch this. Shop now 👉 93/100
Hook: I'm calling it: this is the pair of high-waisted leggings of the year.
On-screen: Best pair of high-waisted leggings? You decide.
Shot: Open on a tight close-up of the pair of high-waisted leggings, then a confident wide shot.
Ad text: I'm calling it: this is the pair of high-waisted leggings of the year. Buy 2, get 1 free 👉 Shop now 99/100
Hook: POV: you finally found a pair of high-waisted leggings that stays squat-proof and never rolls down.
On-screen: POV: the compliments won't stop
Shot: First-person angle: unboxing and wearing the pair of high-waisted leggings.
Ad text: POV: you finally found a pair of high-waisted leggings that stays squat-proof and never rolls down. 99/100
Hook: Rated 4.8★ by 1,500+ athletes — here's why.
On-screen: Customer favourite ⭐
Shot: Fast montage of real customer reviews and UGC clips.
Ad text: Rated 4.8★ by 1,500+ athletes — here's why. Buy 2, get 1 free 👉 Shop now 72/100
Hook: Your usual pair of high-waisted leggings vs YourBrand: let's compare.
On-screen: Cheap vs worth it
Shot: Side-by-side test with labels: stretch, wash or wear test.
Ad text: Your usual pair of high-waisted leggings vs YourBrand: let's compare. Buy 2, get 1 free 👉 Shop now 98/100
Hook: Wait for the last look — it's my favourite.
On-screen: The thing nobody tells you
Shot: Tease the final look, then rewind to the start.
Ad text: Wait for the last look — it's my favourite. Buy 2, get 1 free 👉 Shop now 72/100
Hook: Stop overpaying for a pair of high-waisted leggings — this one is $39.
On-screen: Only $39 🤯
Shot: Reveal the price tag with a beat drop.
Ad text: Stop overpaying for a pair of high-waisted leggings — this one is $39. Buy 2, get 1 free 👉 Shop now 99/100
Hook: Unboxing my YourBrand order — is it worth it?
On-screen: Honest first impressions
Shot: Open the parcel, show the packaging, then a mirror fit check.
Ad text: Unboxing my YourBrand order — is it worth it? Buy 2, get 1 free 👉 Shop now 74/100
Hook: Watch this outfit go from basic to wow.
On-screen: The glow-up
Shot: Cover the lens with your hand, then reveal the new look.
Ad text: Watch this outfit go from basic to wow. Buy 2, get 1 free 👉 Shop now 68/100
Hook: New drop: the pair of high-waisted leggings in fresh colours.
On-screen: Buy 2, get 1 free
Shot: Quick-cut the full colour range on a clothing rail.
Ad text: New drop: the pair of high-waisted leggings in fresh colours. Buy 2, get 1 free 👉 Shop now 90/100
Hook: The only pair of high-waisted leggings you need this season — here's why.
On-screen: 3 ways to style it
Shot: Flat-lay first, then a try-on for each number.
Ad text: The only pair of high-waisted leggings you need this season — here's why. Shop now 👉 84/100
Hook: Why does nobody make a pair of high-waisted leggings that stays squat-proof and never rolls down?
On-screen: Yes or no? 👇
Shot: Ask the question to camera, then show the pair of high-waisted leggings from every angle.
Ad text: Why does nobody make a pair of high-waisted leggings that stays squat-proof and never rolls down? 97/100
On TikTok, viewers decide whether to keep watching in the first 1–2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
