Enter your brand, product and offer and get 12 ready-to-shoot Meta (Facebook & Instagram feed) ad hooks — each with the spoken line for the first line of primary text and the first 3 seconds of video, on-screen text and a shot idea, plus primary text that fits 125 characters. Re-roll for fresh angles. Free and private.
Primary text: Tired of hoodies that shrink and lose their shape? This oversized hoodie fixes it. 20% off your first order 👉 Shop now 118/125
Headline: Say goodbye to hoodies that shrink and… 39/40
Shot: Split screen: the problem on the left, the oversized hoodie on the right.
Primary text: I'm calling it: this is the oversized hoodie of the year. 20% off your first order 👉 Shop now 93/125
Headline: Meet your new favourite oversized hoodie 40/40
Shot: Creator looks straight into the lens and holds up the oversized hoodie.
Primary text: POV: your friends keep asking where your oversized hoodie is from. 20% off your first order 👉 Shop now 102/125
Headline: Join the YourBrand crew 23/40
Shot: Friends reacting — "wait, where is that from?!"
Primary text: Why is everyone buying this oversized hoodie? Let me show you. 20% off your first order 👉 Shop now 98/125
Headline: Rated 4.8★ by 2,000+ customers 30/40
Shot: Fast montage of real customer reviews and UGC clips.
Primary text: Other brands: hoodies that shrink and lose their shape. YourBrand: it keeps its heavyweight drape wash after wash. Shop now 👉 125/125
Headline: Built better than the rest 26/40
Shot: Hold both up to the camera, then reveal the difference in close-up.
Primary text: I wish I knew this before buying another oversized hoodie. 20% off your first order 👉 Shop now 94/125
Headline: You'll want to see this 23/40
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Primary text: Stop overpaying for a oversized hoodie — this one is $49. 20% off your first order 👉 Shop now 93/125
Headline: Luxury for less 15/40
Shot: Show the premium details up close, then pop the price on screen.
Primary text: Let's see if this oversized hoodie is as good as the ads say. 20% off your first order 👉 Shop now 97/125
Headline: Unbox your new favourite 24/40
Shot: Open the parcel, show the packaging, then a mirror fit check.
Primary text: Watch this outfit go from basic to wow. It keeps its heavyweight drape wash after wash. 20% off your first order 👉 Shop now 123/125
Headline: The upgrade you deserve 23/40
Shot: Cover the lens with your hand, then reveal the new look.
Primary text: 20% off your first order — ends soon. It keeps its heavyweight drape wash after wash. 20% off your first order 👉 Shop now 121/125
Headline: New drop — shop now 19/40
Shot: Countdown graphic over a fast product montage.
Primary text: 3 ways to style one oversized hoodie. It keeps its heavyweight drape wash after wash. 20% off your first order 👉 Shop now 121/125
Headline: Style it your way 17/40
Shot: Numbered quick cuts — one look per beat.
Primary text: Is this the best oversized hoodie for streetwear fans? 20% off your first order 👉 Shop now 90/125
Headline: Made for streetwear fans 24/40
Shot: Poll-style sticker with two outfit options.
On Meta (Facebook & Instagram feed), viewers decide whether to keep watching in the first line of primary text and the first 3 seconds of video. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
