Enter your brand, product and offer and get 12 ready-to-shoot Meta (Facebook & Instagram feed) ad hooks for sustainable fashion — each with the spoken line for the first line of primary text and the first 3 seconds of video, on-screen text and a shot idea, plus primary text that fits 125 characters. Re-roll for fresh angles. Free and private.
Primary text: If fast-fashion tees that fall apart keeps happening to you, watch this. We plant a tree with every order 👉 Shop now 116/125
Headline: The organic cotton tee that just works 38/40
Shot: Split screen: the problem on the left, the organic cotton tee on the right.
Primary text: This is the most comfortable organic cotton tee you'll ever own. We plant a tree with every order 👉 Shop now 108/125
Headline: Meet your new favourite organic cotton… 39/40
Shot: Creator looks straight into the lens and holds up the organic cotton tee.
Primary text: POV: you finally found a organic cotton tee that is made from certified organic cotton and lasts for years. Shop now 👉 118/125
Headline: Join the YourBrand crew 23/40
Shot: First-person angle: unboxing and wearing the organic cotton tee.
Primary text: The organic cotton tee my followers keep asking about. We plant a tree with every order 👉 Shop now 98/125
Headline: See why customers love it 25/40
Shot: Screen-record scrolling real 5-star reviews, then cut to the product.
Primary text: Cheap organic cotton tee vs this one — after 30 washes. We plant a tree with every order 👉 Shop now 99/125
Headline: See the difference 18/40
Shot: Hold both up to the camera, then reveal the difference in close-up.
Primary text: Wait for the last look — it's my favourite. We plant a tree with every order 👉 Shop now 87/125
Headline: The organic cotton tee secret 29/40
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Primary text: This looks like a designer organic cotton tee. It's $35. We plant a tree with every order 👉 Shop now 100/125
Headline: The premium look for $35 24/40
Shot: Show the premium details up close, then pop the price on screen.
Primary text: Let's see if this organic cotton tee is as good as the ads say. We plant a tree with every order 👉 Shop now 107/125
Headline: Packed with care, made to last 30/40
Shot: Top-down unboxing with crisp packaging sounds, then a try-on.
Primary text: Watch this outfit go from basic to wow. We plant a tree with every order 👉 Shop now 83/125
Headline: From basic to brilliant 23/40
Shot: Cover the lens with your hand, then reveal the new look.
Primary text: Restocked: the organic cotton tee you missed last time. We plant a tree with every order 👉 Shop now 99/125
Headline: We plant a tree with every order 32/40
Shot: Countdown graphic over a fast product montage.
Primary text: 3 reasons eco-conscious shoppers love this organic cotton tee. We plant a tree with every order 👉 Shop now 106/125
Headline: Style it your way 17/40
Shot: Numbered quick cuts — one look per beat.
Primary text: Why does nobody make a organic cotton tee that is made from certified organic cotton and lasts for years? Shop now 👉 116/125
Headline: Made for eco-conscious shoppers 31/40
Shot: Poll-style sticker with two outfit options.
On Meta (Facebook & Instagram feed), viewers decide whether to keep watching in the first line of primary text and the first 3 seconds of video. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
