Enter your brand, product and offer and get 12 ready-to-shoot TikTok ad hooks for ethnic wear — each with the spoken line for the first 1–2 seconds, on-screen text and a shot idea, plus ad text that fits 100 characters. Re-roll for fresh angles. Free and private.
Hook: I stopped dealing with heavy, itchy outfits at long functions the day I found this festive kurta set.
On-screen: No more heavy, itchy outfits at long functions 🙌
Shot: Split screen: the problem on the left, the festive kurta set on the right.
Ad text: I stopped dealing with heavy, itchy outfits at long functions the day I found this festive kurta… 97/100
Hook: YourBrand just made every other festive kurta set look outdated.
On-screen: Best festive kurta set? You decide.
Shot: Open on a tight close-up of the festive kurta set, then a confident wide shot.
Ad text: YourBrand just made every other festive kurta set look outdated. Shop now 👉 75/100
Hook: POV: your friends keep asking where your festive kurta set is from.
On-screen: POV: the compliments won't stop
Shot: First-person angle: unboxing and wearing the festive kurta set.
Ad text: POV: your friends keep asking where your festive kurta set is from. Shop now 👉 78/100
Hook: Loved by customers across India — here's why.
On-screen: Loved by customers across India
Shot: Fast montage of real customer reviews and UGC clips.
Ad text: Loved by customers across India — here's why. Flat 20% off the festive collection 👉 Shop now 92/100
Hook: Other brands: heavy, itchy outfits at long functions. YourBrand: it looks handcrafted and feels light all day.
On-screen: Them vs us 👀
Shot: Side-by-side test with labels: stretch, wash or wear test.
Ad text: Other brands: heavy, itchy outfits at long functions. YourBrand: it looks handcrafted and feels… 96/100
Hook: I wish I knew this before buying another festive kurta set.
On-screen: Wait for it…
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Ad text: I wish I knew this before buying another festive kurta set. Shop now 👉 70/100
Hook: Luxury look, ₹1,999 price tag.
On-screen: Looks expensive. Isn't.
Shot: Reveal the price tag with a beat drop.
Ad text: Luxury look, ₹1,999 price tag. Flat 20% off the festive collection 👉 Shop now 77/100
Hook: My YourBrand haul just arrived 📦
On-screen: Unboxing 📦
Shot: Open the parcel, show the packaging, then a mirror fit check.
Ad text: My YourBrand haul just arrived 📦 Flat 20% off the festive collection 👉 Shop now 79/100
Hook: Watch this outfit go from basic to wow.
On-screen: The glow-up
Shot: Cover the lens with your hand, then reveal the new look.
Ad text: Watch this outfit go from basic to wow. Flat 20% off the festive collection 👉 Shop now 86/100
Hook: Flat 20% off the festive collection — ends soon.
On-screen: New drop 🔥
Shot: Quick-cut the full colour range on a clothing rail.
Ad text: Flat 20% off the festive collection — ends soon. Flat 20% off the festive collection 👉 Shop now 95/100
Hook: 3 ways to style one festive kurta set.
On-screen: 3 ways to style it
Shot: Flat-lay first, then a try-on for each number.
Ad text: 3 ways to style one festive kurta set. Flat 20% off the festive collection 👉 Shop now 85/100
Hook: Why does nobody make a festive kurta set that looks handcrafted and feels light all day?
On-screen: Would you wear it?
Shot: Ask the question to camera, then show the festive kurta set from every angle.
Ad text: Why does nobody make a festive kurta set that looks handcrafted and feels light all day? Shop now 👉 99/100
On TikTok, viewers decide whether to keep watching in the first 1–2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
