Enter your brand, product and offer and get 12 ready-to-shoot Instagram Reels ad hooks for ethnic wear — each with the spoken line for the first 2 seconds, on-screen text and a shot idea, plus caption that fits 125 characters. Re-roll for fresh angles. Free and private.
Hook: I stopped dealing with heavy, itchy outfits at long functions the day I found this festive kurta set.
On-screen: Heavy, itchy outfits at long functions? Solved.
Shot: Split screen: the problem on the left, the festive kurta set on the right.
Caption: I stopped dealing with heavy, itchy outfits at long functions the day I found this festive kurta set. Shop now 👉 112/125
Hook: YourBrand just made every other festive kurta set look outdated.
On-screen: Bold claim. Watch.
Shot: Creator looks straight into the lens and holds up the festive kurta set.
Caption: YourBrand just made every other festive kurta set look outdated. Flat 20% off the festive collection 👉 Shop now 111/125
Hook: POV: your friends keep asking where your festive kurta set is from.
On-screen: POV: it actually looks handcrafted and feels light all day
Shot: First-person angle: unboxing and wearing the festive kurta set.
Caption: POV: your friends keep asking where your festive kurta set is from. Flat 20% off the festive collection 👉 Shop now 114/125
Hook: Loved by customers across India — here's why.
On-screen: Customer favourite ⭐
Shot: Screen-record scrolling real 5-star reviews, then cut to the product.
Caption: Loved by customers across India — here's why. Flat 20% off the festive collection 👉 Shop now 92/125
Hook: Your usual festive kurta set vs YourBrand: let's compare.
On-screen: Them vs us 👀
Shot: Side-by-side test with labels: stretch, wash or wear test.
Caption: Your usual festive kurta set vs YourBrand: let's compare. Flat 20% off the festive collection 👉 Shop now 104/125
Hook: Wait for the last look — it's my favourite.
On-screen: Wait for it…
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Caption: Wait for the last look — it's my favourite. Flat 20% off the festive collection 👉 Shop now 90/125
Hook: This looks like a designer festive kurta set. It's ₹1,999.
On-screen: Only ₹1,999 🤯
Shot: Show the premium details up close, then pop the price on screen.
Caption: This looks like a designer festive kurta set. It's ₹1,999. Flat 20% off the festive collection 👉 Shop now 105/125
Hook: Unboxing my YourBrand order — is it worth it?
On-screen: Honest first impressions
Shot: Open the parcel, show the packaging, then a mirror fit check.
Caption: Unboxing my YourBrand order — is it worth it? Flat 20% off the festive collection 👉 Shop now 92/125
Hook: Same person, same day — just a different festive kurta set.
On-screen: Before ➡️ After
Shot: Cover the lens with your hand, then reveal the new look.
Caption: Same person, same day — just a different festive kurta set. Flat 20% off the festive collection 👉 Shop now 106/125
Hook: Flat 20% off the festive collection — ends soon.
On-screen: New drop 🔥
Shot: Countdown graphic over a fast product montage.
Caption: Flat 20% off the festive collection — ends soon. Flat 20% off the festive collection 👉 Shop now 95/125
Hook: 3 ways to style one festive kurta set.
On-screen: 3 ways to style it
Shot: Flat-lay first, then a try-on for each number.
Caption: 3 ways to style one festive kurta set. Flat 20% off the festive collection 👉 Shop now 85/125
Hook: Would you wear this festive kurta set? Be honest.
On-screen: Yes or no? 👇
Shot: Ask the question to camera, then show the festive kurta set from every angle.
Caption: Would you wear this festive kurta set? Be honest. Flat 20% off the festive collection 👉 Shop now 96/125
On Instagram Reels, viewers decide whether to keep watching in the first 2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
