Enter your brand, product and offer and get 12 ready-to-shoot Instagram Reels ad hooks — each with the spoken line for the first 2 seconds, on-screen text and a shot idea, plus caption that fits 125 characters. Re-roll for fresh angles. Free and private.
Hook: Tired of hoodies that shrink and lose their shape? This oversized hoodie fixes it.
On-screen: Hoodies that shrink and lose their shape? Solved.
Shot: Split screen: the problem on the left, the oversized hoodie on the right.
Caption: Tired of hoodies that shrink and lose their shape? This oversized hoodie fixes it. 20% off your first order 👉 Shop now 118/125
Hook: I'm calling it: this is the oversized hoodie of the year.
On-screen: Bold claim. Watch.
Shot: Creator looks straight into the lens and holds up the oversized hoodie.
Caption: I'm calling it: this is the oversized hoodie of the year. 20% off your first order 👉 Shop now 93/125
Hook: POV: you're streetwear fans and this oversized hoodie actually gets you.
On-screen: POV: it actually keeps its heavyweight drape wash after wash
Shot: Friends reacting — "wait, where is that from?!"
Caption: POV: you're streetwear fans and this oversized hoodie actually gets you. 20% off your first order 👉 Shop now 108/125
Hook: Why is everyone buying this oversized hoodie? Let me show you.
On-screen: Rated 4.8★ by 2,000+ customers
Shot: Fast montage of real customer reviews and UGC clips.
Caption: Why is everyone buying this oversized hoodie? Let me show you. 20% off your first order 👉 Shop now 98/125
Hook: Cheap oversized hoodie vs this one — after 30 washes.
On-screen: Cheap vs worth it
Shot: Hold both up to the camera, then reveal the difference in close-up.
Caption: Cheap oversized hoodie vs this one — after 30 washes. 20% off your first order 👉 Shop now 89/125
Hook: Nobody talks about this oversized hoodie trick.
On-screen: Wait for it…
Shot: Tease the final look, then rewind to the start.
Caption: Nobody talks about this oversized hoodie trick. 20% off your first order 👉 Shop now 83/125
Hook: This looks like a designer oversized hoodie. It's $49.
On-screen: Only $49 🤯
Shot: Reveal the price tag with a beat drop.
Caption: This looks like a designer oversized hoodie. It's $49. 20% off your first order 👉 Shop now 90/125
Hook: Let's see if this oversized hoodie is as good as the ads say.
On-screen: Unboxing 📦
Shot: Open the parcel, show the packaging, then a mirror fit check.
Caption: Let's see if this oversized hoodie is as good as the ads say. 20% off your first order 👉 Shop now 97/125
Hook: Same person, same day — just a different oversized hoodie.
On-screen: The glow-up
Shot: Cover the lens with your hand, then reveal the new look.
Caption: Same person, same day — just a different oversized hoodie. 20% off your first order 👉 Shop now 94/125
Hook: 20% off your first order — ends soon.
On-screen: 20% off your first order
Shot: Countdown graphic over a fast product montage.
Caption: 20% off your first order — ends soon. It keeps its heavyweight drape wash after wash. 20% off your first order 👉 Shop now 121/125
Hook: 3 reasons streetwear fans love this oversized hoodie.
On-screen: Save this for later 📌
Shot: Flat-lay first, then a try-on for each number.
Caption: 3 reasons streetwear fans love this oversized hoodie. 20% off your first order 👉 Shop now 89/125
Hook: Would you wear this oversized hoodie? Be honest.
On-screen: Yes or no? 👇
Shot: Poll-style sticker with two outfit options.
Caption: Would you wear this oversized hoodie? Be honest. 20% off your first order 👉 Shop now 84/125
On Instagram Reels, viewers decide whether to keep watching in the first 2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
