Enter your brand, product and offer and get 12 ready-to-shoot TikTok ad hooks for graphic t-shirts — each with the spoken line for the first 1–2 seconds, on-screen text and a shot idea, plus ad text that fits 100 characters. Re-roll for fresh angles. Free and private.
Hook: If boring, generic t-shirts keeps happening to you, watch this.
On-screen: The fix for boring, generic t-shirts
Shot: Split screen: the problem on the left, the graphic tee on the right.
Ad text: If boring, generic t-shirts keeps happening to you, watch this. Buy 2, get 15% off 👉 Shop now 93/100
Hook: This is the most comfortable graphic tee you'll ever own.
On-screen: Bold claim. Watch.
Shot: Creator looks straight into the lens and holds up the graphic tee.
Ad text: This is the most comfortable graphic tee you'll ever own. Buy 2, get 15% off 👉 Shop now 87/100
Hook: POV: you finally found a graphic tee that shows off your personality with a design nobody else has.
On-screen: POV: it actually shows off your personality with a design nobody else has
Shot: Friends reacting — "wait, where is that from?!"
Ad text: POV: you finally found a graphic tee that shows off your personality with a design nobody else has. 99/100
Hook: The graphic tee my followers keep asking about.
On-screen: Customer favourite ⭐
Shot: Fast montage of real customer reviews and UGC clips.
Ad text: The graphic tee my followers keep asking about. Buy 2, get 15% off 👉 Shop now 77/100
Hook: Other brands: boring, generic t-shirts. YourBrand: it shows off your personality with a design nobody else has.
On-screen: Cheap vs worth it
Shot: Hold both up to the camera, then reveal the difference in close-up.
Ad text: Other brands: boring, generic t-shirts. YourBrand: it shows off your personality with a design… 95/100
Hook: Wait for the last look — it's my favourite.
On-screen: The thing nobody tells you
Shot: Start mid-action and hold the reveal until the final 2 seconds.
Ad text: Wait for the last look — it's my favourite. Buy 2, get 15% off 👉 Shop now 73/100
Hook: Luxury look, $25 price tag.
On-screen: Only $25 🤯
Shot: Show the premium details up close, then pop the price on screen.
Ad text: Luxury look, $25 price tag. Buy 2, get 15% off 👉 Shop now 57/100
Hook: Unboxing my YourBrand order — is it worth it?
On-screen: Honest first impressions
Shot: Open the parcel, show the packaging, then a mirror fit check.
Ad text: Unboxing my YourBrand order — is it worth it? Buy 2, get 15% off 👉 Shop now 75/100
Hook: Same person, same day — just a different graphic tee.
On-screen: Before ➡️ After
Shot: Hard-cut transition on a clap or snap from the old look to the graphic tee.
Ad text: Same person, same day — just a different graphic tee. Buy 2, get 15% off 👉 Shop now 83/100
Hook: Restocked: the graphic tee you missed last time.
On-screen: New drop 🔥
Shot: Quick-cut the full colour range on a clothing rail.
Ad text: Restocked: the graphic tee you missed last time. Buy 2, get 15% off 👉 Shop now 78/100
Hook: 3 ways to style one graphic tee.
On-screen: Save this for later 📌
Shot: Numbered quick cuts — one look per beat.
Ad text: 3 ways to style one graphic tee. Buy 2, get 15% off 👉 Shop now 62/100
Hook: Is this the best graphic tee for people who love witty, niche designs?
On-screen: Yes or no? 👇
Shot: Poll-style sticker with two outfit options.
Ad text: Is this the best graphic tee for people who love witty, niche designs? Buy 2, get 15% off 👉 Shop now 100/100
On TikTok, viewers decide whether to keep watching in the first 1–2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
| Platform | Hook window | Text limit | Aspect ratio |
|---|---|---|---|
| TikTok | the first 1–2 seconds | Ad text 100 | 9:16 |
| Meta (Facebook & Instagram feed) | the first line of primary text and the first 3 seconds of video | Primary text 125 · Headline 40 | 4:5 |
| Instagram Reels | the first 2 seconds | Caption 125 | 9:16 |
| YouTube Shorts | the first 2 seconds | Headline 40 | 9:16 |
