Enter your brand, product and offer and get 12 ready-to-shoot YouTube Shorts ad hooks — each with the spoken line for the first 2 seconds, on-screen text and a shot idea. Re-roll for fresh angles. Free and private.
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Shorts Ad hook generator
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims.
Problem → Solution
Hook: Tired of hoodies that shrink and lose their shape? This oversized hoodie fixes it.
On-screen: The fix for hoodies that shrink and lose their shape
Shot: Show the frustration for 2 seconds, then hard-cut to the oversized hoodie in use.
Headline: Say goodbye to hoodies that shrink and… 39/40
Bold Claim
Hook: YourBrand just made every other oversized hoodie look outdated.
On-screen: Best oversized hoodie? You decide.
Shot: Open on a tight close-up of the oversized hoodie, then a confident wide shot.
Headline: The oversized hoodie everyone's… 32/40
POV
Hook: POV: you finally found a oversized hoodie that keeps its heavyweight drape wash after wash.
On-screen: POV: it actually keeps its heavyweight drape wash after wash
Shot: First-person angle: unboxing and wearing the oversized hoodie.
Headline: Your new go-to oversized hoodie 31/40
Social Proof
Hook: Rated 4.8★ by 2,000+ customers — here's why.
On-screen: Rated 4.8★ by 2,000+ customers
Shot: Fast montage of real customer reviews and UGC clips.
Headline: See why customers love it 25/40
Us vs Them
Hook: Cheap oversized hoodie vs this one — after 30 washes.
On-screen: Them vs us 👀
Shot: Side-by-side test with labels: stretch, wash or wear test.
Headline: See the difference 18/40
Curiosity Gap
Hook: Nobody talks about this oversized hoodie trick.
On-screen: The thing nobody tells you
Shot: Tease the final look, then rewind to the start.
Headline: The oversized hoodie secret 27/40
Price Anchor
Hook: Luxury look, $49 price tag.
On-screen: Looks expensive. Isn't.
Shot: Reveal the price tag with a beat drop.
Headline: Luxury for less 15/40
Unboxing / Haul
Hook: Unboxing my YourBrand order — is it worth it?
On-screen: Honest first impressions
Shot: Top-down unboxing with crisp packaging sounds, then a try-on.
Headline: Unbox your new favourite 24/40
Before / After
Hook: Watch this outfit go from basic to wow.
On-screen: The glow-up
Shot: Hard-cut transition on a clap or snap from the old look to the oversized hoodie.
Headline: From basic to brilliant 23/40
Offer & Urgency
Hook: Restocked: the oversized hoodie you missed last time.
On-screen: 20% off your first order
Shot: Quick-cut the full colour range on a clothing rail.
Headline: New drop — shop now 19/40
Listicle
Hook: 3 ways to style one oversized hoodie.
On-screen: Save this for later 📌
Shot: Numbered quick cuts — one look per beat.
Headline: One oversized hoodie, endless looks 35/40
Question
Hook: Why does nobody make a oversized hoodie that keeps its heavyweight drape wash after wash?
On-screen: Would you wear it?
Shot: Ask the question to camera, then show the oversized hoodie from every angle.
On YouTube Shorts, viewers decide whether to keep watching in the first 2 seconds. A strong hook names a problem, makes a claim or opens a curiosity gap before the viewer can scroll — then the product proves it.
Shorts viewers swipe fast — open on motion, not a logo.
Loopable endings boost watch time.
Pair the Short with a product link or Demand Gen campaign.
The hook frameworks
Problem → Solution — e.g. “Tired of hoodies that shrink and lose their shape? This oversized hoodie fixes it.”
Bold Claim — e.g. “YourBrand just made every other oversized hoodie look outdated.”
POV — e.g. “POV: you finally found a oversized hoodie that keeps its heavyweight drape wash after wash.”
Social Proof — e.g. “Rated 4.8★ by 2,000+ customers — here's why.”
Us vs Them — e.g. “Cheap oversized hoodie vs this one — after 30 washes.”
Curiosity Gap — e.g. “Nobody talks about this oversized hoodie trick.”
Price Anchor — e.g. “Luxury look, $49 price tag.”
Unboxing / Haul — e.g. “Unboxing my YourBrand order — is it worth it?”
Before / After — e.g. “Watch this outfit go from basic to wow.”
Offer & Urgency — e.g. “Restocked: the oversized hoodie you missed last time.”
Listicle — e.g. “3 ways to style one oversized hoodie.”
Question — e.g. “Why does nobody make a oversized hoodie that keeps its heavyweight drape wash after wash?”
Stay compliant
Only use claims, reviews, prices and scarcity you can prove — Meta and TikTok reject ads with misleading or unsubstantiated claims. Avoid before/after claims for health or body results, don't imply personal attributes (“Are you overweight?”), and keep prices and offers accurate on the landing page.
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Platform limits used by the generator
Platform
Hook window
Text limit
Aspect ratio
TikTok
the first 1–2 seconds
Ad text 100
9:16
Meta (Facebook & Instagram feed)
the first line of primary text and the first 3 seconds of video
Primary text 125 · Headline 40
4:5
Instagram Reels
the first 2 seconds
Caption 125
9:16
YouTube Shorts
the first 2 seconds
Headline 40
9:16
help
Frequently asked questions
What is an ad hook?expand_more
The opening line, visual or text of an ad that stops the scroll — usually the first 1–3 seconds of a video or the first line of primary text.
How long should a Shorts hook be?expand_more
Say it in the first 2 seconds — roughly 5 to 12 words — and repeat it as on-screen text for viewers watching without sound.
How many hooks should I test?expand_more
Test 3–5 hooks with the same body footage. Swapping only the first seconds isolates what makes people stop scrolling.
Is the ad hook generator free?expand_more
Yes — free, unlimited and private. Hooks are generated in your browser.