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ROAS Calculator
Calculate ROAS (revenue ÷ ad spend) plus CPA, CPC, CPM, CTR and conversion rate from one set of campaign numbers.
ROAS Calculator
ROAS (return on ad spend)$5,400.00 revenue from $1,500.00 spend · profit before COGS $3,900.00
CPM
$12.50
CPC
$0.83
CTR
1.50%
Conversion rate
3.33%
CPA
$25.00
CPM = spend ÷ impressions × 1,000 · CPC = spend ÷ clicks · CTR = clicks ÷ impressions · CPA = spend ÷ conversions · ROAS = revenue ÷ spend. Break-even ROAS = 1 ÷ gross margin.
Frequently asked questions
Is my data uploaded?
No. The calculation runs entirely in your browser — nothing you type is sent to a server.
Is it free?
Yes — free, unlimited and no sign-up.