Privacy Policy
Acme Apparel · Effective 13 November 2026
Who we are
Acme Apparel ("we", "us") is operated by Acme Apparel Ltd, 123 Market Street, Springfield. This Privacy Policy explains how we collect, use and protect your personal information when you visit https://acmeapparel.com or buy from us, in line with the California Consumer Privacy Act (as amended by the CPRA) and other applicable US state privacy laws. Effective date: 13 November 2026.
Information we collect
- Information you give us: name, email, phone number, billing and shipping address, and order details
- Payment information, processed securely by our payment providers — we never store full card numbers
- Device and usage information collected automatically, such as IP address, browser, pages viewed and referring site, including through advertising pixels
- Messages you send to our customer support
How we use your information
- Process and deliver orders, payments, returns and refunds
- Provide customer support
- Prevent fraud and keep our store secure
- Send marketing emails or texts if you opt in — you can unsubscribe at any time
- Understand how our store is used so we can improve it
- Show you relevant ads and measure how they perform
- Meet our legal, tax and accounting obligations
Who we share it with
Our store runs on your online store: our website hosting provider. We also share information with payment processors, delivery carriers, analytics providers, advertising partners such as Meta, TikTok and Google and our professional advisers — only as needed to run our business. We do not sell your personal information for money.
How long we keep it
We keep order and transaction records for 7 years to meet tax and accounting requirements, and other personal information only for as long as we need it for the purposes above.
Security
We use reasonable technical and organisational measures to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
Children
Our store is not directed at children under 13, and we do not knowingly collect their personal information.
Your California privacy rights (CCPA / CPRA)
If you live in California, you have the right to know what personal information we collect, use and disclose; to delete it; to correct it; to opt out of the sale or sharing of your personal information; to limit the use of sensitive personal information; and not to be discriminated against for exercising these rights.
We use advertising pixels, which may count as "sharing" for cross-context behavioural advertising under California law. To opt out, use the "Do Not Sell or Share My Personal Information" link on our website or email support@acmeapparel.com. We honour Global Privacy Control (GPC) signals.
Other US states
Residents of other states with consumer privacy laws (such as Colorado, Connecticut, Virginia and Texas) may have similar rights. Email support@acmeapparel.com to make a request; we respond within 45 days and you may appeal a decision by replying to our response.
Changes to this policy
We may update this policy from time to time. We will post the new version on this page with a new effective date.
Contact us
Questions or requests about your privacy? Email support@acmeapparel.com or write to Acme Apparel Ltd, 123 Market Street, Springfield.